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The scented water with the ornamental label in Bremen blue and gold is part of the Cologne like the cathedral.
To this day, the 4711 flagship store in Glockengasse is an attraction for tourists from all over the world.
The Cologne-based Mülhens fragrance dynasty once wrote a great success story with its miracle water.
The company flourished for six generations and conquered the markets with its light refreshing water: 4711 was the fragrance of the German economic miracle and became a global brand.
The perfume manufacturer behind it also expands enormously with other successful brands; in the end, however, beyond the scope of a family living in a twist.
On behalf of WDR, BROADVIEW TV traces the eventful development of the Mülhens perfume dynasty and the turbulent history of 4711, from its triple sale to its successful comeback.
Echt Kölnisch Wasser has now found a new home at MÄURER & WIRTZ, a Rhenish family business with a long tradition.
First broadcast: Friday, October 17, 2008, 8:15 p.m., WDR
