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Claudia Nola is the Head of Press and Public Relations at the Maxim Gorki Theater in Berlin and is therefore an eloquent networker by profession.
Together with her colleagues, she regularly considers how the theater and its productions can be made known and how audiences can be brought into the house - because only a full auditorium makes a good production a success.
She has no direct influence on the press, but she has to do everything she can to make her theater shine in the best light: The press officer.
Anyone working in press and public relations must be well connected.
Maintaining good contact with journalists is a top priority.
A new premiere must be announced and you must always be well informed about the competition.
Press officers are true communication talents; anyone who doesn't like talking has missed the boat.
